AI advisory for business leaders who need real answers.
Most AI consultants sell decks and frameworks they downloaded last week. They charge by the hour, deliver a report, and leave you with more questions than you started with.
I don't consult. I advise. The difference is I work with AI tools and systems every day. I know what's working, what's broken, and what's overhyped. You're paying for judgment that took years to build and saves you months of wrong decisions.
If you're making AI decisions that affect your business, the cost of getting one wrong dwarfs the cost of asking someone who already knows the answer.
The Cost of Not Knowing
A bad AI vendor contract costs $80K-$250K and 6 months you don't get back. A wrong hire for an "AI lead" costs $150K in salary before you realise they're googling the same articles you are. A tool migration you didn't need costs your team 3 months of productivity.
These aren't hypothetical. These are the mistakes businesses make when nobody tells them the truth before they sign.
My advisory fee is a fraction of any one of those mistakes. You're not paying $5K for a session. You're paying $5K to avoid a $200K wrong turn.
How It Works
What you get: Written strategic brief with specific decisions. Your three highest-leverage moves, prioritised. Honest assessment of what you're currently wasting money on. Clear answer on which AI opportunities are real and which are noise. Vendor and tool recommendations.
What you don't get: follow-up access. The session ends, and you execute on your own. If your team knows how to run with clear direction, this is all you need.
The real value is access. Full-day session covers everything the assessment does, in more depth. But the session is only day one. For the next 30 days, when your team hits a wall, when a vendor pitches you something, when a decision needs to be made mid-execution - you message me and get an answer. No waiting for the next scheduled meeting. No guessing.
You also get: a 30-day execution roadmap written for your specific team. Team capability audit - can your people actually do this, or do you need to hire? Named vendor recommendations with reasoning, not a generic list.
This is for businesses ready to move. If you're past the "should we do AI" question and into "how do we do this without fucking it up," this is the session.
What you get: Quarterly advisory sessions at strategic assessment depth. Async access between sessions for real-time decisions. Priority response when something is time-sensitive. Someone at the table who works with this technology every day.
Think fractional AI officer. Less than the cost of one junior hire, more useful than most senior ones.
For context: a mid-tier AI consulting firm charges $25K-$75K for an engagement that takes 6-8 weeks and delivers a report that's half-obsolete by the time you read it. You get a verdict in one day and a decision you can act on tomorrow.
Most people start with the strategic assessment.
Start an Inquiry →Who This Is For
Business owners and executives who need definitive answers about AI strategy. Not people who want to learn AI themselves. People who want someone to tell them exactly what to do.
Companies where AI decisions are expensive. If you're evaluating tools, hiring AI roles, or planning implementation, the cost of a wrong decision at your scale is six figures. The cost of the right advice is a fraction of that.
Leaders who are tired of vague answers. You've sat through the webinars. You've read the reports. You've heard "it depends" enough times. You want someone who will actually commit to an answer.
This IS for you if: you're tired of reading every 1,500-word article on X and LinkedIn trying to piece together what the fuck is actually true about AI. You just want someone to tell you the answer. That's what you're paying for.
What Changes After a Session
Immediately: you know exactly what to do. No ambiguity. A written brief with specific decisions, not vague recommendations. You stop second-guessing.
Within 30 days: you stop paying for tools and services that aren't delivering. Most businesses cut $3K-$10K per month in waste they didn't know they had.
Within 90 days: the right decisions are compounding. Whether that's cutting dead weight, choosing the right tools, or redirecting your team's effort - the leverage shows up in real numbers.
Long term: you never make a major AI decision from ignorance again. The judgment you buy in one session informs every AI decision you make for years.
Why Me
Hewlett-Packard. Siemens. Enterprise technology. The kind of systems that run companies your size. That's where I started.
15 years running my own businesses. Photography, education, marketing, web, SEO. I've sat where you're sitting. I know what it costs to make the wrong call.
Marketing and AI lead at Northbase. I run AI strategy and implementation for a real company with a real CEO who trusts me with real decisions. Not a side project. Not a freelance gig. A seat at the table where the stakes are actual revenue.
Hands-on with AI every day. Claude Code, agent architectures, workflow automation. Not just reading about it - using it, breaking it, learning what actually works in practice.
When I tell you what model to use, what tool to skip, or what approach is going to cost you in six months, it's because I've tried it myself.
Common Questions
What's the difference between AI advisory and AI consulting?
Consulting sells time and deliverables. Reports, assessments, implementation plans. Advisory sells judgment. I've already done the work. You're paying me to tell you the answer, not to go figure it out. Advisory is faster, more direct, and anchored to being right rather than billing hours.
How do I know if I need AI advisory?
If you're about to make an AI decision that costs more than $50K and you're not sure it's the right one, you need advisory. If you've already spent money on AI that isn't delivering, you need advisory. If your team is telling you things about AI and you can't tell if they're right, you need advisory.
Can you implement what you recommend?
The advisory sessions are about strategic direction, not implementation. That said, if implementation support makes sense after a session, we can discuss it separately. The point of advisory is that you leave knowing exactly what to build and how. The building is a separate conversation.
Do you work with companies outside Australia?
Yes. Advisory sessions are delivered remotely. The quality of the advice doesn't change based on timezone. If you're running a business where AI decisions matter, location is irrelevant.
What if I just want a one-off session?
That's what the strategic assessment is. One session. Brutal honesty. You walk away with a written brief of what to do and what to stop doing. No retainer required. If you want more after that, it's on your terms.
If you're considering this, the best time to reach out is before you've committed budget to something you're unsure about.
Start an Advisory Inquiry →