About me.
I'm Daniel Bilsborough. I advise business leaders on AI - what to use, what to ignore, and where the real leverage is. Based in Melbourne, Australia.
I'm not a researcher. I'm not writing papers. I work with AI tools every single day - building agent systems, shipping code, running real workflows. When I advise you, you're getting someone who already made the mistakes and knows what actually works.
The short version.
I started in enterprise tech. Hewlett-Packard, then Siemens. Big companies, big systems, slow decisions. I learned how large organisations operate - and how much they waste.
I left and spent the next 15 years running my own businesses. Photography, education, marketing, web development, SEO. All of it, myself. No team for most of it. That's where you learn what actually matters versus what looks good in a pitch deck.
Now I'm Marketing and AI Lead at Northbase, where I run AI operations and marketing. And I advise business leaders on the side through this practice.
The combination of enterprise experience and years of doing everything yourself is rare. Most advisors have one or the other. I have both.
What I actually do with AI.
I run multi-agent systems using Claude Code as the backbone. Not the drag-and-drop workflow builders. Not the chatbot wrappers. Actual autonomous agents that manage code deployments, run SEO audits, process applications, write and test production code, and send me Telegram notifications when something needs attention.
I build websites with AI. I write content with AI. I manage projects with AI. Not as a novelty - as a daily operating system. The site you're reading right now was built this way.
When I tell you which tools to use and which to avoid, I'm drawing on hundreds of hours of hands-on work. Not a demo I saw at a conference.
Why advisory, not consulting.
A consultant sells time. They come in, spend weeks learning your business, produce a report, and leave. By the time you read it, half of it is out of date. AI moves that fast.
An advisor sells judgment. You tell me what you're dealing with. I tell you exactly what to do. Which tools, which vendors, what to stop paying for, where the real opportunity is. You leave with clarity, not a deliverable that collects dust.
I chose advisory because it's honest. I'm not pretending I need six weeks to figure out your answer. I already know. The question is whether you're ready to hear it.